Food Products

  With hundreds of festivals and an array of cultural rites performed at every occasion, celebrations in India never stop. A key part of every Indian festival or occasion is the delicious sweets or “mithai.” Known all across the world for a variety of mouth-watering and unique desserts, one of the most popular sweets in India is Besan Laddu. Whether it is an occasion, a festival or just another day,  besan laddu   can simply take away your heart as soon as you taste it.  Besan Laddu: The Indian sweet you cannot miss   If you want to taste Indian sweets and know the reasons for their fame all across the world, then you will find a long list of mouth-watering delicacies ranging from “rasogolla” to “Kaju barfi”. But if there is one sweet that you simply cannot miss and must taste, then besan laddu   is the ultimate show stopper. These delicious sweets include Ghee, gram flour, cardamom powder, almonds and cashew nuts as their main ingredients. The t...

  INR 1 Billion! Yes, this is the esteemed figure that the Indian snacks market is predicted to surpass by 2024. Amazing isn’t it?   When thoughts are noble, destinations becomes easy! Perhaps, this is the reason why the Indian snacks market is predicted to cross this figure in the coming years. Nevertheless, have we ever tried to understand what makes us better?   Be it the biggest namkeen brand in India or a developing brand, it is our spices and authentic taste that sets us apart from the rest of the world. Also, the drastic change in the lifestyle, rise in middle-class population, availability of snacks, increasing urbanization, low price, good and tidy packing, low price, and company’s strategies which focus on regional taste acts as a determining factor in this growth. Moreover, as per the study conducted by research and markets, one can claim that namkeen is capturing the highest market share in comparison to other products.   And, this comes as no surp...