You Won't Believe That This Brand Just Surpassed Others To Become The Best In India! Read To Know

 INR 1 Billion! Yes, this is the esteemed figure that the Indian snacks market is predicted to surpass by 2024. Amazing isn’t it?

 When thoughts are noble, destinations becomes easy! Perhaps, this is the reason why the Indian snacks market is predicted to cross this figure in the coming years. Nevertheless, have we ever tried to understand what makes us better?

 Be it the biggest namkeen brand in India or a developing brand, it is our spices and authentic taste that sets us apart from the rest of the world. Also, the drastic change in the lifestyle, rise in middle-class population, availability of snacks, increasing urbanization, low price, good and tidy packing, low price, and company’s strategies which focus on regional taste acts as a determining factor in this growth. Moreover, as per the study conducted by research and markets, one can claim that namkeen is capturing the highest market share in comparison to other products. 

And, this comes as no surprise. Given the fact that namkeens are delicious, easy to serve, fun to couple with anything we eat, and, more importantly, a regular tea time feature makes them consumers favourite. Moreover, the rising variety of namkeens like the Aloo bhujia, Kaju mixture, Bikaneri bhujia, crunchy nuts, Navrattan, Moong Daal, Badam Laacha, Malai Sev, Dry fruit kachori, Banana chips, etc is an easy way for people to munch away their stress. Thus, this makes India an enormous snacking market.

However, in this competitive market, the question that arises here is: Who is leading the chart? Who is delivering this sensational taste that is keeping the stress away?

Perhaps, finding a single answer to this question is a bit complicated. The fact that brand like Bikano, Haldirams, PepsiCo Lehar, and many more like them are working individually to deliver the authentic taste of a particular product or a region. It is fitting to say that Bikano is on course to become the biggest namkeen brand in India among its competitors.

Founded in 1990, this brand has constantly diversified its products as the taste and requirement of the Indian market. Moreover, with the focus on taste, quality, and hygiene, Bikano is working to provide safety as well as value for money to its consumers and, hence, paving its way in the hearts of millions of people to become the biggest namkeen brand in India.